Branding & photography
Brands - instruments for change
Branding projects often get stuck in implementation. Platforms, vision statements and the mandatory set of core values do not stick, and the efforts risk failing. The reasons can be many, but most often it is due to a lack of understanding of internal complexity.
If you are looking for long-lasting effects, the best way is to run the process internally. Be Kind partners with your organisation and drives brand-related change from within. It´s all about the nitty-gritty details and hard work. The entire organisation needs to be involved since the person who meets the brand must get the same experience regardless of the brand touchpoint.
Photography and Storytelling
In addition to strategic branding, Magnus is an experienced photographer and storyteller. He helps marketing departments and agencies to create high-end content to be used in both external and internal communication.
“A good idea is about ten percent and implementation and hard work, and luck is 90 percent.”
About Be Kind
As a member of your team, Be Kind helps drive brand-related, long-lasting change. Internal onboarding and staff skills enhancement are key, and we work with a clear plan, measurable goals, and a fixed fee.
A typical assignment is to drive brand transformation during mergers and acquisitions. These projects are highly complex and involve many challenges and traps. Be Kind has extensive experience in managing such work.
Be Kind was founded in 2004. The name reflects the insight that the best way to build strong brands is to behave. This insight is even more relevant today and is still the company's guiding principle. Since then, Be Kind has helped over 250 companies from all industries.
“Magnus Lundin is a skilled marketing executive. He has demonstrated keen abilities in creative, brand management, digital marketing, and strategy/segmentation. In addition, Magnus has developed strong teams with a positive work dynamic. He embraces a global perspective and is an enterprise-wide thinker.”
“Magnus have great branding and communication skills and working at a global corporate level comes natural to him. When he was assigned to run our One Company – One Brand implementation, he quickly integrated in our organization. Magnus works at a fast pace and has the ability to intuitively move between high-level strategic thinking and all the everyday details. ”
“I find our collaboration open and uncomplicated. Magnus is evolving, forward-looking and creative. He understands our core values and shapes messages based on that, and what we want to communicate. Magnus is positive and genuine, has a great sense of humour and is a professional photographer”
“Apart from being nice, Magnus is sensitive and good at involving people in the work process. His humble way is appreciated by the entire organization. Magnus has deep knowledge. He is straightforward and has a clear thought and opinion and in addition, he is a really good photographer, with his own style.”
“I didn´t always have the same ideas as Magnus, but I see that as something positive. That means Magnus stands up for his standpoint, and I for mine. To have a consultant standing up for his idea is in the end of the day what you´re looking for and that is Magnus strength. You want a person that stands up for what he or she can. It´s then you can trust the consultant. ”
“Magnus Lundin has the ability to listen and to find what´s unique for his customer and their brand as a contrast from many marketeers I have met who are more occupied by their own ideas and by selling their services.”
Magnus Lundin
Magnus has 30 years of experience in branding and communication, both as a consultant and in marketing departments within a wide range of industries. Magnus has always worked closely with the core business. In addition, Magnus writes chronicles and gives lectures on marketing and branding. Magnus is a guest lecturer at the School of Economics, University of Gothenburg, twice a year.
Examples of customers
Autoadapt / BraunAbility Europe
Business Region Göteborg
Cochlear
Englund-Gruppen Flooring
European Mobility Group
Folkuniversitetet
Göteborgs Posten
Liljewall Arkitekter
Multilens
Oscar Medtec
Permobil
Sappa
Ytterbygg
Sparbanken Alingsås
Sparbanksstiftelsen Alingsås
IHM Business School (teacher)
Wireless Car
ES Energy Save
Contact
Do not hesitate to reach out if you would like to know more. An initial meeting never cost more than your own time. Please use the form below or just call +46 730 454242.