Let´s be kind
Brands - instruments for change
Branding projects often get stuck in implementation. Platforms, vision statements and the mandatory set of core values do not stick and the efforts risks failing. The reasons can be many but most often it is about lack of understanding of internal complexity.
If you are looking for long-lasting effect the best way is to run the process internally. Our method is to team up with your organisation and drive brand-related change from the inside. It´s all about the nitty-gritty details and hard work. The entire organisation needs to be involved since the person who meets the brand must get same experience regardless brand touchpoint.
About Be Kind
As a member of your team, Be Kind drives brand-related and long-lasting change. Internal onboarding and staff skills enhancement are key, and we always work according to a clear plan with measurable goals and a fixed fee.
A common assignment is to drive brand transformation during mergers and acquisitions. Those projects are highly complex with many challenges and traps. Be Kind has extensive experience of running such work.
Be Kind was founded 2004 and the name reflects the insight that the best way to build strong brands is to behave. This is even more relevant today and is still the guiding principle. Since the start, Be Kind has helped over 250 companies from all imaginable industries.
Be Kind paused 2014-2017 when Magnus Lundin was employed as Brand and Marketing Manager at Autoadapt. The mission was to launch and run the brands Autoadapt and Unwin globally in 65 countries. Autoadapt is fully owned by US based BraunAbility, which is part of Investor. A major part of the work was to cooperate closely with owners, subsidiaries and dealers which gave valuable experience in how to run brands globally in the manufacturing industry.
Magnus has over 20 years of experience in branding and communication, both as a consultant and from marketing departments within a wide range of industries. Magnus has always worked close to the core business. In addition, Magnus is writing chronicles and giving marketing and branding lectures. Twice a year, Magnus is guest lecturer at the School of Economics, University of Gothenburg.